August 8, 2013 – Blog

Voices Heard Media and EndPlay Announce Partnership!

Technology is ever changing, and two of the biggest changes for companies today are the need for an omnichannel presence and engaging content. EndPlay and Voices Heard Media are partnering to provide content on any device that moves a user from a passive visitor to an actively engaged user.

Three Simple Reasons Why Brands Should Embrace It

  • Relevancy: To be relevant, content must live and be available where consumers are and on any device they are using.
  • Consistent Image: Delivering a uniform brand experience to your audience members only happens when the content is optimized for the device they are using.
  • Maximize ROI: To maximize the return on digital assets, you must have content that sparks a conversation and incentivizes a user to take action.

To read more about the partnership and the engagement age please visit Voices Heard Media: The Omnichannel and Engagement Age


October 15, 2012 – Blog

MGKLaceUp.com Now Live on the EndPlay Platform!

Universal Music Group, Interscope Records & EndPlay Partner And Launch New Responsive Websites for Artists

If you’ve never heard of him before – you will most definitely hear about him now.

Machine Gun Kelly, a.k.a. MGK, is one of the hottest, progressive MC’s on the planet. He broke out in 2011 and has just released his long-awaited debut studio album “Lace Up” on Universal Music Group/Interscope Records - EndPlay’s newest client.

You can find MGK’s site online and on your mobile device. It’s officially live and is powered by EndPlay’s CMS and Mobile Rendering Platform, EndPlay Anywhere™.

UMG/Interscope chose EndPlay because they faced the challenge of supporting MGK’s millions of fans worldwide and were struggling using their old CMS system to provide an engaging, multi screen, mobile-friendly strategy for the rapper’s fans to connect anytime, anywhere and on any screen. The EndPlay Platform provides a solution that automatically optimizes the site’s user experience to fit the format of any device it’s being accessed from.

The re-engineered website features everything a MGK fan needs, it enables fans to interact, be social, view photos and videos, get tour and album information, merchandise and the latest updates from MGK himself.

Three key factors helped Interscope choose EndPlay as the backbone of the MGK brand:

  • Rapid Time to Market: From project kick-off, it took just 2 weeks for full deployment. In the configuration, MGK’s site delivers a power packed experience including custom-fitted interactive modules for the desktop down to the small screen.

  • Speed of Delivery: Featuring Responsive Design and Intelligent Rendering technologies for layout and content optimization across devices, MGKLaceUp.com’s management team and Interscope marketing can quickly update content anytime and anywhere whether at corporate, in the studio and on the road because EndPlay’s solution is built in the Cloud. EndPlay’s create once and publish anywhere approach, which updates in one click, allows MGK content to be populated across all screens and devices.

  • Replication & Scale: Companies that manage multiple sites – like Interscope does for its artists’ websites – can leverage EndPlay to create design templates, layouts and modules that can be repurposed with EndPlay’s drag and drop functionality to quickly spin out new sites. And with EndPlay’s complete solution for content creation, management, and delivery across devices, clients find a one-stop solution for all their needs using the EndPlay Platform.

To learn more about how EndPlay Anywhere™ and Responsive Design can improve your mobile content strategy, please contact us.

This blog was created using EndPlay’s Platform. We encourage you to bring up this post across any device to see a truly rich, cross-device experience.


September 25, 2012 – Blog

See You at iStrategy Chicago!

Transform your digital space! This will be the main topic at the upcoming iStrategy Global Digital Media Summit in Chicago. The show kicks off on October 9 and if Web, mobile and social technologies are key to your company’s strategy, this is a not-to-miss event.

EndPlay is proud to be a Platinum Sponsor of the show, where companies like P&G, Viacom, Sony, McDonald’s, Nike and AT&T will be in attendance, as well as CEOs, founders, entrepreneurs and global heads in Digital, Media, and Marketing of other major brands and agencies.

EndPlay is also excited to have our Chief Product Officer, Dan Strauss, speaking at one of iStrategy’s sessions: Masterclass 4 – Optimizing the Audience Experience…Anytime and Anywhere. Using responsive design and intelligent rendering technologies as examples of scalable vehicles for content optimization, Dan will explain how a streamlined approach to content creation and delivery will translate into cost savings, increased engagement and higher revenues. Make sure to check out Dan’s session on Tuesday, October 9th at 2:30pm CST.

The 2012 iStrategy Chicago Conference is in the 14th installment of their global conference series and it promises to be the best one yet. The most influential digital executives gather at this event, whether it is for its exclusive networking opportunities, or to learn how to improve lead generation, build customer loyalty, and increase sales revenue.

If you are planning to attend the conference and would like to set up an appointment with someone from our team while at the event, please contact us. And if you can’t attend, be sure to follow the conversation on Facebook and Twitter, hashtag #iStrategy.


September 4, 2012 – Blog

Five Benefits of Using Responsive Design to Power Your Mobile Content Strategy

Brands are trying to solve the challenge of how to efficiently deliver content to their audience beyond the desktop to mobile and smart devices. As time goes on, the desktop will increasingly become a secondary or tertiary way through which content is consumed. If your brand’s content isn’t optimized specifically to fit any screen, your audience will leave. And when they leave, they can’t be monetized.

What is Responsive Design?

Responsive design is a style of Web page creation and content arrangement that uses adaptable layouts, flexible images and cascading style sheets (CSS) media queries. Seeing the Web as one unified channel – instead of separate desktop/online and mobile mediums – responsive design detects the visitor’s screen size and orientation and changes the layout accordingly. Responsive design also leverages a flexible, grid-based layout that uses relative sizing so that a site’s display is automatically optimized to fit the form factor on any screen.

Below are five compelling reasons why you should consider responsive design for your brand’s Web and mobile strategy:

  • It helps you extend your reach – Responsive design allows your content to render – and thus be viewed – on all devices. This extends your reach to a whole new audience of mobile consumers that will consider your brand relevant because of its optimized display.

  • It increases engagement – Traditionally, mobile sites would consist of a watered-down version of the main site in an attempt to make it “mobile-friendly”. Responsively designed sites provide users with a consistent experience, featuring the same functionality and content across all platforms. And, by fitting the format of the device it is being accessed from, content is easier for users to browse, interact and engage with, which increases conversions, loyalty, engagement and monetization.

  • It’s easier to maintain – Changes made to the content and layout of a responsively designed site will reflect across all devices, making the site much easier to maintain than having to manage individual sites for each device. With responsive design, you update once, and it updates across the form factor.

  • It’ll future-proof your business – As new devices continue to be released into the market, responsive design allows you to be ready in advance. Is your business prepared to deliver content that can be consumed on a new device not yet released (e.g. a new 7-inch iPad tablet)? With a responsively designed site, it will.

  • It helps improve SEO – Since only one site is built and rendered across all devices, all external links to the site will point to one single domain, aggregating all traffic regardless of the point of entry, instead of sharing the traffic through additional domains. This will increase the SEO value of the domain, which improves your site’s ranking on search engine results.

EndPlay’s mobile rendering engine – EndPlay Anywhere™ – leverages responsive design and other technologies for content optimization, engagement and monetization to deliver mobile-ready websites that generate results.

We are now in a ‘mobile first’ world. Designing for ‘mobile first’ not only prepares you for the explosive growth and opportunities to monetize your audience, but it allows brands and publishers to future-proof their businesses.

By the end of 2013, content consumption on mobile devices is expected to outpace consumption on the standard desktop. With an ever-increasing array of smartphone and tablet devices, brands are quickly forcing content publishers and brands alike to adapt and innovate.

To learn more about how EndPlay Anywhere™ and responsive design can improve your mobile content strategy, contact us. This blog was created using EndPlay Anywhere™. We encourage you to bring up this post across any device to see a truly rich, cross-device experience.


August 31, 2012 – Blog

Why Intelligent Rendering Will Transform the Mobile Experience

Mobile and smart devices have transformed the way we consume content in our daily lives – whether it be news, entertainment, shopping or work-related. According to a recent study by Google, Ipsos and Sterling Research, 38 percent of our daily media interaction occurs on a mobile device. The research also found that, more often than not, consumers turn to their closest device when looking for information, and mobile devices are quickly becoming the standard choice when searching for or consuming content. Understanding the trends in mobile content consumption is just the first step, but a necessary one if you plan to engage and grow your audience across the multi-screen experience.

EndPlay’s platform enables brands to produce, manage and instantly deliver content – including audio, video, text, and rich media – to virtually any device. We call this Intelligent Rendering.

Intelligent Rendering provides the ability to serve users with the content they’re requesting, intelligently generated based upon an understanding of the content’s taxonomy, metadata and the form factor by which the content is being accessed. It is the synthesis of these that enables EndPlay’s platform to deliver an optimized and contextualized experience.

Here are a few reasons why we believe Intelligent Rendering will help transform the mobile experience:

  • Mobile Web Access: By the end of 2013, mobile phones will overtake PCs as the most common Web-access device worldwide (Gartner, 2010). – Websites not optimized for the smaller-screen experience will become a growing issue for brands looking to increase audience engagement on mobile devices. Despite the rising number of websites getting optimized for mobile, most still are not.

  • Video: 65 percent of tablet owners and 57 percent of smartphone users watch video frequently on their devices (Yankee Group, June 2012). – Video content is an engaging and powerful way to deliver information efficiently and effectively. Most video files are Flash-based and some mobile operating systems like iOS don’t render Flash files, often resulting in broken links or video extraction. Intelligent Rendering automatically detects the operating system and converts video files to HTML5 so they instantly play on all types of mobile devices. In addition, EndPlay's mobile live streaming solution leverages Intelligent Rendering, HTML5, Flash, native device players and other appropriate technologies and protocols to deliver live video regardless of form factor to nearly any smartphone or tablet in today's market.

  • Monetization: Global mobile ad spending is expected to reach $6.4B in 2012 (eMarketer, July 2012). – When more – or all – of your content gets rendered across devices (i.e. videos, images, etc.), you’ll have more opportunities to monetize it. With mobile on pace to overtake desktop usage, mobile sites should be viewed as the primary vehicle through which users will consume content from now on. If your content isn't optimized to 'fit the format' of any screen, you could be missing out on new monetization opportunities. Anyone who owns a digital brand can no longer ignore the inevitable.

Intelligent Rendering technology is available through EndPlay’s line of products, including EndPlay Anywhere™, and our content management, engagement and monetization platform, EndPlay Enterprise™. Our Intelligent Rendering technology is transforming the user experience of websites today, and will soon revolutionize the industry standard for the mobile user experience.

At the end of the day, a high-quality experience on a traditional website no longer translates to an optimized smartphone or tablet view. Are you prepared to effectively deliver your content to mobile devices so your audience gets the experience they expect – regardless of screen?

To learn more about how EndPlay Anywhere™ and responsive design can improve your mobile content strategy, contact us. This blog was created using EndPlay Anywhere™. We encourage you to bring up this post across any device to see a truly rich, cross-device experience.


July 27, 2012 – Blog

Going for Gold: Increasing Engagement among Connected Viewers of the Olympics

The world’s biggest sporting event will officially kick off in London today – the 2012 Summer Olympic Games, where more than 200 nations will be taking part in over 300 events. Many are calling this the "first digital Olympics”, where live streaming and more importantly, mobile live streaming will allow viewers to capture each moment. Audiences will be given full control over when and where they watch the Olympic events. Whether it is on a desktop, mobile, tablet, TV, or any connected device for that matter, there will not be one moment of the Olympics left unviewed.

Think back to the Beijing Olympics in 2008. It actually does not seem that long ago, but in technology terms, it might as well have happened in the Paleolithic Era. There was no real consumer market for apps as there is today, tablets had not yet taken off, and the concept of watching live TV on our mobile phone was a strange one to say the least. The 2008 Olympics was the start of where both media companies as well as viewers saw the need and potential of delivering such a large and global event online.

Now fast forward to 2012, and it’s a completely different landscape. We’ve seen the uptake of online and live streaming, as well as the adoption of these technologies on mobile devices. NBC - the official U.S. network of the Olympics – will be streaming over 3,500 hours of competition over the Web and mobile devices to bring the games closer to its viewers. But NBC’s content delivery strategy shouldn’t end there.

We’re seeing the rise of the multi-connected user who’s watching TV while interacting with their smartphones and – new to this Summer Olympics - tablet devices. Just last week, new research from Pew Internet revealed that 52% of all cell phone owners are “connected viewers,” meaning they use their phones while watching TV. These connected users want to tweet, post, research, vote, read and text content they’re simultaneously seeing on TV.

EndPlay’s content management, engagement and monetization solutions were created with this very purpose in mind – to provide clients with the tools they need to create experiences that captivate audiences, drive revenue and increase loyalty between their brands and its users, across nearly any connected device.

Engagement is key to strengthening that connection between the TV viewer and the mobile user. A content strategy that offers users with a complete experience across devices and channels – one that complements each other, and not just replicates it – will drive engagement and fanaticism, and bring real gold to the network and its advertisers during this Olympics.

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO and President


April 17, 2012 – Press Release

EndPlay Launches Next Generation Content Management, Engagement and Monetization Platform

Featuring Comprehensive Development Tools and Mobile Content Creation and Publishing Capabilities, EndPlay’s Latest Platform Helps Companies Cope with Big Data, Provides News Ways to Monetize Content and Increase Audience Engagement

LAS VEGAS, NV – April 17, 2012 – EndPlay, Inc., a leading provider of SaaS solutions, today announced the release of its next generation cloud-based Content Management, Engagement and Monetization Platform. The new end-to-end platform is both powerful and scalable, enabling multichannel content delivery and rich media management, which allows companies to engage consumers and drive real revenue across a growing ecosystem of screens and devices.

The latest release of the EndPlay Platform pioneers a new space of content creation and management. Its intuitive interface provides users with a more efficient publishing process, empowering users to create and publish rich media content from nearly any connection–be it the Web, mobile or connected devices, including native support for iOS and Android. The Platform supports dynamic organizational structures and complex business processes with complete configuration, an intuitive user interface, roles management, full visibility into social activities, and real-time collaboration across multiple users or locales.

“Today’s legacy systems struggle to deliver and optimize content to tablets and smart devices in a functional format that the audience expects,” said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay. “When companies fail to meet these expectations, their audiences disengage and go elsewhere. The latest release of the EndPlay Platform addresses these and other key issues, and sets a new business standard by helping companies create and manage content to maintain, grow and monetize their relationship with their audiences across any channel.”

Key features of the next generation EndPlay Platform include:

  • - Dynamic access and control of the site’s look and feel, layouts and content through a client-side Software Development Kit (SDK)

  • - Mobile publishing application, which lets users create and publish rich media content from any connected iOS or Android device

  • - A fully integrated video system built natively into the Platform, with full clip creation capabilities, as well as support for live video streaming to any connected device (available as an add-on or through one of EndPlay’s packaged solutions)

  • - Customizable dashboards with insights to analytics, activity feeds and content management modules to control specific business needs and increase efficiency and user engagement

"We continue to rely on the EndPlay Platform to power our digital media strategy across Web and mobile channels, letting users access our content wherever and whenever they want to," said Robb Richter, Senior Vice President, New Media for LIN Media, an EndPlay client since 2008. “We are excited about leveraging EndPlay's new product release to help us further increase efficiency and audience engagement.”

EndPlay is releasing a three-tiered product strategy designed to support the needs of companies of any size. EndPlay Plus™, the initial tier of the next generation EndPlay Platform, is available today, with the EndPlay Pro™ and EndPlay Enterprise™ tiers becoming available later this year. Unique to the content management space, EndPlay’s three-tiered product strategy is designed to support the needs of companies at all stages of growth, whether a single blogger, an online retailer, or a global consumer package goods (CPG) or media company.

As part of its new Platform offering, EndPlay is also making available packaged solutions for industry verticals:

  • - The EndPlay Media Suite™ features individual packages for Broadcasters, Online Publishers, and Media Conglomerates

  • - The EndPlay Commerce Suite™ includes solutions that address the needs of CPG Brands and Retailers

  • - Packages were built to cater to the demands of each business segment, with targeted features that help propel their content strategy and achieve their business goals.

The next generation EndPlay Platform is further customizable through extended add-ons, currently available for video live streaming and live capture, custom search, analytics and ad server integration, international commerce, and online transaction support, among other options.

About EndPlay
EndPlay® is a leading provider of Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform and Mobile Rendering solutions provide a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, and monetize their audience to stay ahead of their competition and future-proof their digital business investment. EndPlay is headquartered in Los Angeles, with regional offices in Palm Beach Gardens, San Francisco and Boston.

Media Contacts:
Ale Espinosa
Sr. Director of Marketing, PR & Communications
press@endplay.com
+1 310.947.8411


April 17, 2012 – Press Release

Anvato and EndPlay Partner to Provide Seamless Web and Video Content Management to Local Broadcasters

MOUNTAIN VIEW, CA – April 17, 2012 – Anvato Inc. (www.anvato.com), developers of video content management systems for live and on-demand video publishing, distribution and monetization in broadcast quality, today announced a partnership with EndPlay Inc. (www.endplay.com), a Los Angeles-based provider of content management, engagement and monetization solutions delivered as software-as-a-service (SaaS) applications in the cloud.

EndPlay has tightly integrated its platform with Anvato’s video content management system, including its Broadcast Capture and Live Editing modules. EndPlay’s media customers will benefit from a reduction in video editing and publishing time of up to 60 percent through a seamless process to publish web videos from live broadcasts.

“The EndPlay content management, engagement and monetization solution, integrated with Anvato’s video platform, gives local broadcasters a one-stop solution for web and video content management,” said Alper Turgut, Anvato CEO. “This provides users an incredible amount of flexibility and time savings in capturing, editing and publishing video to their websites and mobile devices.”

EndPlay's cloud-based platform intelligently delivers audio, video, text and rich media across brand websites and to virtually any end-user device for companies across media and entertainment, consumer packaged goods (CPG) and retail spaces.

Says Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay: “We realized an opportunity to better service our clients by offering them the best tools available today for the daily management and monetization of all their digital assets across multiple web and mobile devices. Anvato’s video content management system can seamlessly capture and edit TV broadcast, publish it online, and syndicate it to affiliates and partners in near real time. We have found a very solid partner in Anvato.”

Anvato is the recipient of the Frost & Sullivan Global Innovation Award in Online Video with innovative broadcast customers such as Journal Broadcast Group and Univision.

About EndPlay
EndPlay® is a leading provider of Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform and Mobile Rendering solutions provide a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, and monetize their audience to stay ahead of their competition and future-proof their digital business investment. EndPlay is headquartered in Los Angeles, with regional offices in Palm Beach Gardens, San Francisco and Boston.

About Anvato, Inc.
An innovator in broadcast-to-online video, Anvato (www.anvato.com) is the only video platform that combines live and on-demand video publishing, distribution, and monetization in broadcast quality. Our solution includes broadcast-specific modules such as live editing of broadcast streams, and live broadcast capture. Anvato automatically identifies television commercials and replaces them with audience-targeted advertising to achieve superior monetization revenue, both for web and mobile. Anvato applications include: Live broadcast capture, live video editing, live streaming, video syndication, monetization, TV Everywhere and video analytics and reporting. Anvato maintains a world-class R&D team in Mountain View, CA, and its products incorporate patented Perceptual Signature™ video fingerprint technology.

Media Contacts:

For Anvato:

Victor Cruz
press@anvato.com
+1 978.594.4134

For EndPlay:

Ale Espinosa
Sr. Director of Marketing, PR & Communications
press@endplay.com
+1 310.947.8411

April 13, 2012 – Press Release

EndPlay Raises Over $21 Million in Total Venture Capital

Investment Will Further Accelerate Enhancement of the Company’s Content Management, Engagement and Monetization Platform and Fuel its Geographic Expansion

LOS ANGELES, CA – April 13, 2012 – EndPlay, Inc., a leading SaaS provider of content management, engagement and monetization solutions delivered in the cloud, today announced that the company’s most recent round of funding from management and existing investors, VantagePoint Capital Partners and Advanced Technology Ventures, brings total financing to $21.5 million.

“EndPlay's robust platform allows any organization to cost-effectively create, manage and monetize digital content,” said Tom Bevilacqua, Managing Director, VantagePoint Capital Partners. “As the creation and monetization of digital content have become a priority, whether the content is delivered online, through mobile devices or social media, EndPlay allows its customers to unlock tremendous value by addressing this need.”

As EndPlay extends its presence in the U.S. and European markets, the capital will be used to accelerate its product line and the development of world-class solutions to transform the way media companies develop, distribute and monetize complex, content-rich information via EndPlay’s proprietary content lifecycle management platform.

“Content is no longer created nor consumed via one specific medium and EndPlay recognizes the need to optimize for both sides of the equation – content creation and content consumption – in our multichannel world,” said Steve Baloff, General Partner, Advanced Technology Ventures. “Through developing a scalable, cloud-based solution, EndPlay meets its clients’ current and future needs.”

“This additional capital will drive the company’s fast-cycle product innovation and expansion,” said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. “We are seeing significant demand for the EndPlay platform, and with continued leadership and strategic partners across the United States and EMEA, we are poised to impact global audiences through our next generation content management, engagement and monetization solutions.”

EndPlay’s proprietary cloud-based platform is specifically designed for real-time content creation and multiple-device distribution to maximize audience engagement and monetization opportunities. EndPlay offers industry-tailored packages to cater to the market-specific needs of today’s leading digital players, including media, broadcast and entertainment, and CPG brands and retailers.

About EndPlay
EndPlay® is a leading provider of Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform and Mobile Rendering solutions provide a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, and monetize their audience to stay ahead of their competition and future-proof their digital business investment. EndPlay is headquartered in Los Angeles, with regional offices in Palm Beach Gardens, San Francisco and Boston.

Media Contacts:
Ale Espinosa
Sr. Director of Marketing, PR & Communications
press@endplay.com
+1 310.947.8411


March 13, 2012 – Blog

Cracking the Code on Quantum Content

With an ongoing narrative surrounding the state of Big Data, I continue to bring my theory on Quantum Content into the discussion. I am extremely passionate about dissecting what it means to turn “volume into value” at this exciting, yet partly chaotic time, where we must understand multiple points of view of each data point – including both the content and the context in which it has been shared.

I recently contributed my thoughts and a brief introduction to the Age of Quantum Content to Forbes.com. A short preview follows below as well as the link to the full article.

The Age Of Quantum Content
Almost by mistake, our society is responsible for creating the era of Big Data: a hyper-connected world without structure or rules. Even 15 years ago, the average person in the U.S. was targeted by over 3,000 messages a day. By 2007, that number was estimated at 5,000 messages a day – images, video, emails and other content that can all essentially be boiled down to data.

But our society has evolved from solely being data consumers of these targeted messages from advertisers and the media to becoming data generators, data producers and data broadcasters ourselves…

Full article on a Forbes.com.

There is no doubt that this merely a small part of the conversation and I look forward to continuing to dissect our future success through the lens of Quantum Content.

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO and President


February 7, 2012 – Blog

It's CBS' Game to Win for Super Bowl XLVII


Super Bowl Sunday wasn’t just the most watched television program in U.S. history with 111.3 million viewers, but the first time in history that it was live streamed – finally. This move further validates that broadcasters are concerned about the cannibalization of their business models through digital consumption … and they should be.

While NBC certainly made a valiant effort to make the online experience unique and valuable, there are quite a few areas for improvement. Since CBS has the rights to next year’s big game, I hope they are taking notes. My two cents?

  • Consumers are mobile, so live streaming to tablets and smartphones is a requirement regardless of carrier.
  • Recognize that many people are only watching to see the infamous Super Bowl ads, and as such, they must be integrated into the online experience, just like on TV.
  • Another major draw for non-football fans and fans alike is the halftime show. There is no reason the halftime show shouldn’t be live streamed, too.
  • Get international broadcast rights! This is a no brainer especially when you consider the NFL’s plans to go global.

While NBC certainly has a lot to be proud of, with 2.1 million online viewers, CBS has an opportunity to easily triple the amount of online viewers next year. The question remains though, will the NFL and CBS rise to the challenge? Until next year’s kickoff…

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO and President


January 18, 2012 – Press Release

EndPlay Expands Internationally via Strategic Partnership with The Banyan Solutions Consulting Group (TBSCG)

Content Management Solutions Group TBSCG Fulfills European Market Demand for Cloud-Based Solutions With EndPlay

LONDON, ENGLAND - January 18, 2012 – EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, announced today a partnership with The Banyan Solutions Consulting Group (TBSCG), marking EndPlay's international expansion into the European, Middle Eastern and African (EMEA) market. TBSCG builds and maintains online-centric solutions for some of the largest brands in the UK, France, Belgium, Poland and Switzerland, including Electrabel, Shell, LEGO, Felco SA and Bucks CC. Through the partnership, TBSCG will become the preferred hosting provider and official reseller of the EndPlay platform – meeting EMEA customer demand for cloud-based WCM solutions.

The strategic partnership will create new revenue and growth opportunities for both companies via solution licensing and support initiatives, with EndPlay leveraging TBSCG's regional expertise to expand internationally. The partnership further cements TBSCG's status as an innovative leader in content management, hosting, design and support services provided to some of the largest global brands.

"We've seen the need for cloud-based Web Content Management solutions firsthand in the EMEA market," says Mark Andrews, CEO of TBSCG. "EndPlay is one of the most visionary companies in this space, and we look forward to hosting and implementing the EndPlay platform for our clients requesting a SaaS solution."

EndPlay's cloud-based WCM platform integrates, automates and intelligently delivers audio, video, text and rich media across brand websites and to virtually any end-user device for companies across media and entertainment/education spaces as well as retailers and CPG manufacturers. As an established reseller, TBSCG will support customers in migrating to or adopting the EndPlay platform. TBSCG will also work closely with EndPlay in building and maintaining localized hardware infrastructure.

“EMEA presents an incredible growth opportunity for EndPlay, and this partnership will enable us to establish an immediate and significant presence in the region," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay. "We're bringing TBSCG to the cloud and, with more than a hundred established client relationships and a demonstrated understanding of content and Web presence, TBSCG is bringing EndPlay across the pond."

About EndPlay
EndPlay® is a leading provider of Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform and Mobile Rendering solutions provide a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, and monetize their audience to stay ahead of their competition and future-proof their digital business investment. EndPlay is headquartered in Los Angeles, with regional offices in Palm Beach Gardens, San Francisco and Boston.

About TBSCG
A European company, TBSCG (The Banyan Solutions Consulting Group) has specialized in providing its customers with Content Management Solutions. It has offices in London, Brussels and Wroclaw.

Based in Wroclaw, the development center develops bespoke online-centric solutions as well as rolling-out CMS solutions. TBSCG also designs mobile applications for smartphones and tablets.

TBSCG's Enterprise Operations Department assists with the day-to-day management of its clients' IT solutions. Its professional team is on-hand 24/7 to answer all their system support and maintenance queries. It also provides infrastructure-hosting services.

Specialized in Content Management Systems, the majority of TBSCG's consultants are deployed on-site, where they carry out audits and draw up recommendations before rolling out the appropriate solutions.

TBSCG's design team works on the look and feel of its clients' website and mobile application, whilst our specialized team of video makers and content writers ensure that the message is both powerful and tailored to suit its target audience.

For more information, please check out www.tbscg.com.

Media Contacts:
Ale Espinosa
Sr. Director of Marketing, PR & Communications
press@endplay.com
+1 310.947.8411


December 30, 2011 – Blog

S.O.S. (Save Our Sanity): Lost in a Sea of Data

Late last month, I led a keynote conversation at the Gilbane Boston conference about my theory on data chaos, and the current age we live in – what I'd like to call the Age of Quantum Content. Although Gilbane is over, the conversation surrounding Quantum Content is certainly not, and I plan to address this topic throughout the coming months.

In a humorously meta example of Quantum Content, a great deal of content is being produced on the subject of data overload — which merely serves to reinforce this topic. In other words, now we're being burdened with content about content overload.

One particularly appealing piece on CMSWire from Ahava Leibtag, a Web content strategist and writer, points to the familiar claim that "we all want content that is relevant to us and we want to find a way to sort through the garbage and access valuable content." Truer words have never been spoken.

As we find ourselves vigorously treading amid a roiling sea of data, it is difficult for us to realize that the irony – what obfuscates our vision, data chaos – is in actuality the potential for massive opportunity.

So, in the spirit of data chaos and an act of self-perpetuation that will add mere kilobytes to this ocean of data, I cast this post out as a challenge to braver minds to embrace the era of Quantum Content and do what we do best — innovate.

EndPlay will do its part in the battle to tame the content beast we all have created.

And to join us in the fight to liberate ourselves from data chaos, and turn volume into value, check out more about the theory of Quantum Content on our site. Have a happy 2012, you data junkies and content producers!

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO and President


December 21, 2011 – Blog

EndPlay's New Year Resolution: Reach New Levels of Innovation

The holidays are quickly approaching which means everything from the airlines to postal services will be experiencing a surge of activity. While I've had my fair share of business travel over the years, the holidays are a time that I truly recognize the vast number of individuals on the go. It's amazing how connected we all can be while we're not only waiting for a flight to board, but even en-route. We crave experiencing things as they happen, in real time – and with the proliferation of connected devices, it's actually possible.

At EndPlay, we're committed to staying ahead of the curve and enabling our customers to deliver a quality experience to their audiences. On the note of experiencing everything and anything as it happens, we know it's valuable to develop a live streaming solution for our customers. Despite the advent of DVRs and other tools to consume any kind of content at a later point, there is still a demand for tuning into news, sports, entertainment and other programs along with the rest of the world, in real-time. With that in mind, we have worked hard to develop an innovative solution to enable live streaming content delivery to desktops, tablets and smartphones – that is intelligent enough to recognize and tailor content specifically to each individual device.

Last week, we announced that we're now delivering our live streaming solution for Fisher Communications. Fisher reaches 3.5 percent of American television households, operating 18 television stations, including network affiliates for the Pacific Northwest. Fisher knows local broadcast – it's no surprise they produce more than 125 websites to cater to specific segments across local and hyper-local markets. Zooming into Fisher's mobile audience, Fisher is now able to deliver simulcast as well as unique content to its mobile and desktop audiences. EndPlay will also collaborate with Fisher to deploy pre-roll and in-stream mid-roll advertising and other monetization opportunities within live-streamed video. It is this synergy with our clients what lies at the core of EndPlay's commitment to innovation.

Scripps Television Group also offers live mobile viewing experiences to their audiences across nine distinct markets, through EndPlay's live streaming solution.

So, in looking ahead to the holidays and New Year and thinking about how audiences everywhere will be watching the ball drop at midnight – whether you're catching the live action from a television, iPad or Android smartphone, we're entering 2012 with the option to tune in from any locale, via any device. At EndPlay, we're excited to continue our commitment to innovation and be a part of making that possible.

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO and President


December 15, 2011 – Press Release

EndPlay Delivers Live Streaming Solution For Fisher Communications

Leading Media Company Partners with EndPlay to Monetize Desktop and Mobile Video and Live Streamed Content

LOS ANGELES, CA – December 15, 2011 – EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, today announced that Fisher Communications, Inc. (NASDAQ: FSCI) (Fisher), a leader in local media innovation, will implement EndPlay’s live streaming solution for desktop and mobile, built on the EndPlay Web Content Management (WCM) Platform. Fisher is a new EndPlay client and the second customer to deploy EndPlay’s mobile live streaming solution. Fisher will deploy the solution in the Seattle market, enabling simulcast broadcast content to be streamed directly to all smartphone and tablet devices as well as desktops.

Unique to the partnership, EndPlay will work with Fisher to deploy pre-roll and in-stream mid-roll advertising and other monetization opportunities within live-streamed video, a first for the Seattle-based communications company. Fisher turned to EndPlay to take its live stream to mobile devices and help generate new revenue prospects. The media company will debut the live streaming technology in early 2012 via its KOMOnews.com website, broadcasting live feeds from its KOMO TV studio. At launch, the solution will support Apple iOS, Android OS and BlackBerry OS smartphone and tablet devices.

"We've partnered with EndPlay for their deep and comprehensive knowledge of broadcasters' unique challenges. EndPlay has created a solution that will allow us to efficiently leverage our content more successfully. Their commitment to continually improving and simplifying workflow makes them the ideal partner to work with our stations to further monetize our digital assets,” said Randa Minkarah, Senior Vice President of Revenue and Business Development, Fisher Communications, Inc. "With our stations commanding some of the largest audiences in the Pacific Northwest on-air and on-line, it's imperative for us to continue innovating with mobile and live video to better serve our audiences and our advertisers."

EndPlay's mobile live streaming solution utilizes Intelligent Rendering technology to recognize specific device details such as the operating system and available bandwidth to optimize the experience for each individual user. Working with HTML5, Flash, native device players and other protocols, along with variable bitrate detection, EndPlay's live streaming solution delivers the best possible quality video to nearly any smartphone or tablet in today's market. Additionally, EndPlay customers can leverage EndPlay's proprietary partner ecosystem and access industry standard Adobe Omniture analytics, allowing customers specific visibility into their mobile live streaming audience including demographics, engagement levels and drop off points.

"Fisher exemplifies what today's media companies need to be thinking about and executing on – monetizing audiences not just through ad placement, but by reaching them across new channels and devices to increase viewership and introduce new revenue opportunities," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. "Thanks to our platform’s open architecture and backend, EndPlay is uniquely suited to partner with companies like Fisher – working with multiple vendors and technologies to bring an entirely new way of delivering content to their current audience and core markets."

To learn more about EndPlay’s Live Streaming Solution and other Web Content Management capabilities, please visit www.endplay.com.

About EndPlay
EndPlay® is a leading provider of Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform and Mobile Rendering solutions provide a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, and monetize their audience to stay ahead of their competition and future-proof their digital business investment. EndPlay is headquartered in Los Angeles, with regional offices in Palm Beach Gardens, San Francisco and Boston.

About Fisher Communications
Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher operates 18 television stations, which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and three radio stations targeting a full range of audience demographics. Fisher Interactive produces more than 125 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company is headquartered at Fisher Plaza, a 300,000 square foot media, telecommunications and data center facility in Seattle, WA. More information about Fisher Communications, Inc. is available at www.fsci.com.

Media Contacts:
Ale Espinosa
Sr. Director of Marketing, PR & Communications
press@endplay.com
+1 310.947.8411


December 5, 2011 – Blog

Reflections Following The Gilbane Conference

As the largest WCM event of its kind, Gilbane Boston was a startling success and brought together great thinkers from all corners of our industry. Now that I've had a chance to digest all of the conversations, sessions and activity at the event, I wanted to share a recap of EndPlay's experience and what we discussed about our rapidly changing industry.

The thought that continues to stick with me was the idea that the 'S' in CMS should stand for strategy and not solution – something pointed out early on in the conference and repeated in a panel entitled "What is the Proper Scope of a CMS?" Technology will always be a large part of the equation, but shifting our mindsets to better understand how to approach WCM strategically is imperative in today's world.

As I noted in an earlier blog post, I had the privilege of delivering the event's opening keynote, where I presented on the Age of Quantum Content. I feel strongly about the importance of turning the massive volume of data and content that's been generated by media outlets, brands, organizations and consumers into value – something that is truly relevant, despite this era of "data chaos." But as we experience information overload like never before, there exists a massive opportunity. Quantum Content is all about getting the right message, to the right person, at the right time, on the right device. It's about understanding the content and the context in which it has been shared. It's about looking at the data from multiple points of view. I look forward to continue discussing Quantum Content and what it means for the WCM industry, as well as other industries as well. You can find more information on Quantum Content is available here.

It was truly exciting to hear connections to the initial topics discussed throughout the event, especially in the additional keynotes. Georgy Cohen presented on the Value of Stories for Business, which pointed out the necessity for brands to distinguish their goods and services in a crowded marketplace through great stories. Her understanding of "potent content" was a fitting perspective to dive into the rest of the Gilbane Conference.

Amongst the several sessions that occurred throughout the two days in Boston, our very own Chief Technology Officer, Phillip Hyun, and Chief Product Officer, Dan Strauss, presented on panels. Phil's participation in the track entitled "Is HTML5 the Future - If so, When?" hit on the merits of HTML5 and whether it is too early to adopt HTML5 as a development standard. Phil talked about how HTML5 will be the quickest way of getting to market while also reminding us that, "like any other Web standard, HTML5 will eventually figure out the most efficient way to bring content to any device.

Dan's track on Content Technology was a well-received discussion of the confluence of Marketing and IT. The session focused on how to have a successful partnership between Marketing and IT, especially for large-scale Web initiatives. Check out more details in this CMSWire's recap. Given the challenges that both departments face, I anticipate this topic will be revisited more and more in the coming months.

I was quite impressed with the enthusiasm for Gilbane via the social Web. Let's not forget that every person in the U.S. is exposed to over 3,000 messages a day – and that might have been intensified by the activity surrounding #GilbaneBoston. What a tremendous way to have a lens into sessions, conversations and of course, booth shout outs! We brought some of our favorite office SWAG to the event and clearly we're not the only ones that have fun with the EndPlay "finger rockets":

@GilbaneBoston | I think my favorite booth swag this year was the @EndPlay missiles #suckerforprojectiles

Outside of entertaining visitors to our booth with EndPlay merchandise, it was great to dig into industry themes and share product demonstrations with those that dropped by between sessions. More photos of EndPlay's presence at Gilbane can be viewed in our photo album on Facebook.

It was great seeing many of you at the event and I look forward to not only keeping in touch but continuing many of the important discussions coming out of Gilbane as we enter 2012.

Until next year…

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO and President


November 30, 2011 – Press Release

EndPlay CEO Keynotes Gilbane Boston with Discussion on "Quantum Content"

Dr. Christos M. Cotsakos, Founding Chairman, CEO & President, EndPlay, Shares His Thoughts on Embracing the New Dimensions of Quantum Content to Turn Volume into Value, Engage Audiences and Grow Businesses

BOSTON, MA - November 30, 2011 – EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions,announced the company's Founding Chairman, CEO and President, Dr. Christos M. Cotsakos, as the lead keynote speaker for the annual Gilbane Boston conference. Dr. Cotsakos kicked off the annual conference for the content management and technologies market with a discussion of Quantum Content—a term he uses to describe the current state of content creation, consumption and curation. Dr. Cotsakos offered an overview of the challenges presented by the Age of Quantum Content to both publishers and consumers as they attempt to filter through multitudinous amounts of content to find relevance, while also sharing his thoughts on what companies today can do to survive this new age and ultimately deliver value to consumers.

Prior to the Age of Quantum Content, there were two essential elements: content creation and audience engagement—that focused on three areas: a creator or idea, a medium/channel and an audience. Now, with the massive volume of machine and human-generated data being produced today, Dr. Cotsakos identified three new variables that have entered the equation in the age of Quantum Content:

  • - Granularity: the ways in which a seemingly single piece of data can be viewed, processed and chopped up into various smaller pieces of data, depending on the lens, or "dimension" through which it is being viewed;

  • - Complexity: the real-time nature of today's content, as well as the evolution of content types, formats, and distribution channels;

  • - Connectivity: the connections, context and unique attributes surrounding any piece of data depending on the person(s) it involves.

Audiences used to just consume content. Today, they also create, distribute and syndicate ideas in greater volume and complexity than ever before. The net result is an organic, frenetic and sometimes anarchistic world of creation, consumption and distribution of ideas referred to as "data chaos" by Dr. Cotsakos.

"By combining machine learning, social intelligence and a humanistic understanding of consumer values and behavior, we can turn data chaos—the volume, granularity, complexity and connectivity of today's Big Data—into value," said Dr. Cotsakos. "The companies who can do this will be the ones we'll be writing case studies about in the near future. And from a monetary standpoint, I believe these companies will create a $15 billion industry within ten years."

EndPlay today released the full transcript of Dr. Cotsakos' talk, where he discusses the underlying framework of Quantum Content and his ideas for success in the new era. The transcript is available for free download at: www.endplay.com/quantum.

About EndPlay
EndPlay® is a leading provider of Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform and Mobile Rendering solutions provide a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, and monetize their audience to stay ahead of their competition and future-proof their digital business investment. EndPlay is headquartered in Los Angeles, with regional offices in Palm Beach Gardens, San Francisco and Boston.

About Christos M. Cotsakos, Ph.D.
Christos M. Cotsakos, Ph.D. is Founding Chairman, CEO and President of EndPlay, Inc., a leading cloud provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment and education. Dr. Cotsakos is also Founder, Chairman and CEO of Pennington Ventures, LLC, a digital media and strategic management company. Formerly, Dr. Cotsakos served as Chairman and CEO of E*TRADE Group, Inc., where he led the company to pioneer the personal online investment market. He also served as global Co-CEO of ACNielsen, Founding Co-Managing Partner at ArrowPath Ventures and served in several senior executive positions at Federal Express Corporation. He is considered to be one of the visionaries, architects and entrepreneurs of e-commerce and e-finance and is among a team of co-inventors listed in multiple patent applications covering methods and data structure for obtaining, distributing, managing and utilizing information, including online content and user biographical content in an online networking system. Dr. Cotsakos holds a Ph.D. in Economics from the University of London. He also received an MBA with honors from Pepperdine University and a BA in Communications with honors from William Paterson University. In 2001, William Paterson University named its business school the Cotsakos College of Business in honor of Dr. Cotsakos. He is a decorated combat veteran who served with the 101st Airborne Division in Vietnam.

Media Contacts:
Ale Espinosa
Sr. Director of Marketing, PR & Communications< br/> press@endplay.com
+1 310.947.8411


November 28, 2011 – Blog

See you at Gilbane

Thanksgiving weekend was great as I was gearing up to head to the Gilbane Conference in Boston for what promises to be a great event.

There are exciting things happening at EndPlay and the conference will provide us a chance to showcase our Web Content Management (WCM) platform and meet with other thought leaders in the industry.

This year, EndPlay signed on as the Diamond Sponsor of this premier Web Content Management conference and trade show. As the lead sponsor of the conference, I personally welcome you to discover our state-of-the-art WCM solutions and stop by the EndPlay Lounge – the largest display of WCM technology on the Gilbane exhibit floor. We will be demonstrating our "Intelligent Rendering" technology, which is the core of our architecture and platform.

I am looking forward to sharing the podium with the conference's distinguished speaker panel, where I will deliver the opening keynote speech of the conference. The keynote theme this year is "Big Ideas - Bold Statements," which fits in well with what EndPlay has been working on in 2011. I will be talking about the dramatic transformation of content creation and consumption and how a major shift in the industry is needed to deliver value and increase loyalty from content consumers.

Phillip Hyun, Chief Technology Officer at EndPlay, will discuss "Is HTML5 the Future – If So When?" at a panel session on Wednesday, Nov. 30 at 4 p.m. HTML5 is solving major challenges in content delivery, but what challenges of its own does HTML5 bring?

Dan Strauss, Chief Product Officer at EndPlay, will speak on "What Marketing and IT Need to Learn from Each Other" at a panel session on Thursday, Dec. 1 at 8:30 a.m. Getting your IT and Marketing teams collaborating can be easier said than done, but their synergy is key to increasing success and productivity, especially for large-scale Web initiatives.

The Gilbane Conference will be a great event to learn and share how our industry plans to respond to all of the market forces that are changing the way we think about Web Content Management. At EndPlay, we are leading at the edge with what we believe are some of the most innovative and forward-thinking initiatives to better serve our clients and contribute to our industry's rapidly changing environment.

Looking forward to seeing you there.

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO and President


September 12, 2011 – Press Release

Sundial Creations Standardizes on EndPlay's Web Content Management Platform

Leading Organic Beauty and Lifestyle Brand Chooses EndPlay® to Power New Ecommerce and Community Websites; Underscores EndPlay's™ Strategy to Penetrate the CPG Market

LOS ANGELES, CA – September 12, 2011 – Today EndPlay, Inc. announced that Sundial Creations will standardize on EndPlay for all Web Content Management (WCM) functions. Sundial chose EndPlay for the platform's scalability, functionality and overall vision for the WCM industry as well as the company's deep understanding of content monetization. With Sundial Creations, EndPlay further expands its footprint in the Ecommerce and Consumer Packaged Goods (CPG) markets, increasing the company's vertical strategy beyond its strong roster of media clients.

Sundial partnered with EndPlay to expand Sundial's current Ecommerce presence and Web monetization tools. As a pioneer in natural beauty products, Sundial is sold nationwide in retailers such as Macy's, Whole Foods, Target, Wal-Mart, and many others; however, the brand's nationally recognized beauty products are not directly offered to customers online through SundialCreations.com.

"Since starting Sundial nearly 20 years ago, I have continually worked to reach as many people as possible-whether it be door-to-door sales when we began, through retailers or online-with quality, traditional herbal beauty products and information," said Rich Dennis, CEO, Sundial Creations. "EndPlay's understanding and commitment to our business goals-connecting our customers with the content and products they've come to expect from us-is what really set them apart in our search for a new Web Content Management platform."

In addition to restructuring Sundial's current website to take advantage of EndPlay's Intelligent Rendering technology, cloud-based delivery model, analytics dashboards and partner ecosystem, EndPlay's Client Services Organization will also leverage the platform's robust API to create an external community site for Sundial to share health and beauty tips with their loyal and passionate customer base.

"Consumer Packaged Goods is a transformational market of leaders innovating the ways they engage consumers through compelling content online," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. "Smart brands and manufacturers are looking to supplement the resale of their products by directly engaging their loyal customer communities via their websites. Sundial is leveraging the EndPlay platform to do just this - revamp their current Web presence with a best-of-breed WCM platform previously only available to the largest enterprises. We believe in the work Sundial is doing to promote natural health and beauty and look forward to growing their business as a valued partner."

EndPlay's cloud-based WCM platform services a rapidly growing client roster of media, entertainment, CPG and educational companies. The EndPlay WCM platform integrates, automates, and intelligently delivers audio, video, text, and rich media across brand websites and to virtually any end-user device. Coupled with an open, extensible architecture and rich partner ecosystem, EndPlay's WCM platform offers brands entirely new ways to monetize and engage with their customers.

About EndPlay
EndPlay® is a leading provider of Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform and Mobile Rendering solutions provide a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, and monetize their audience to stay ahead of their competition and future-proof their digital business investment. EndPlay is headquartered in Los Angeles, with regional offices in Palm Beach Gardens, San Francisco and Boston.

About Sundial Creations
Established in 1992, Sundial Creations, a Six Sigma company, is the product of synergistic collaboration between the personal care and fragrance industries. We combine our knowledge of natural ingredients and natural product formulations with our core competency in fragrance development to create therapeutic products that deliver benefits to the consumer in skin and hair care, maintenance, protection and scent appeal. Using our extensive knowledge of essential oils, fragrances and trend research, Sundial Creations leverages 55 years of creative perfumery and flavor compounding experience with over 35 years of natural product formulation experience to create customized fragrance and product profiles for each product line. This synergy ensures that Sundial projects achieve mass appeal cutting across all ethnic and socio-economic barriers.

Media Contacts:
Ale Espinosa
Sr. Director of Marketing, PR & Communications
press@endplay.com
+1 310.947.8411


September 8, 2011 – Press Release

EndPlay Debuts Mobile Live Streaming Solution with Scripps Television Station Group

Solution Works With HTML5, Flash and Native Application Protocols to Bring Seamless Live Mobile Viewing Experience to Scripps' Nine TV Markets

LOS ANGELES, CA – September 8, 2011 – EndPlay Inc., today announced the release of its live streaming solution for mobile, built on the EndPlay Web Content Management (WCM) Platform. The Scripps Television Station Group (Scripps) is the first EndPlay customer to deploy EndPlay's mobile live streaming solution individually across its nine distinct audience markets, enabling simulcast broadcast content and unique programming to be streamed directly to all smartphone and tablet devices.

EndPlay's mobile live streaming solution utilizes Intelligent Rendering technology to recognize specific device details such as the operating system to optimize the experience for each individual user. Working with HTML5, Flash, native device players and other appropriate protocols, the new solution delivers live streaming video regardless of form factor to nearly any smartphone or tablet in today's market. Additionally, EndPlay customers can leverage EndPlay's proprietary partner ecosystem and access industry standard Adobe Omniture analytics, allowing Scripps specific visibility into their mobile live streaming audience including demographics, engagement levels and drop off points.

"The success of our television stations is based on our ability to provide must-have information wherever and however the audience wants it," said Adam Symson, Vice President of Interactive for the television division of The E.W. Scripps Company. "EndPlay's advanced capabilities for mobile live streaming allow us to better engage our current audience while attracting new viewers for whom a mobile device is the preferred channel for live."

Powered by EndPlay, Scripps will debut the live streaming technology to each of its nine markets' smartphone and tablet applications individually throughout September. In addition to simulcasting live broadcast content, Scripps also anticipates using the mobile live streaming capabilities to debut unique content straight to its mobile users. Each market-specific application will also feature opt-in text and in-app mobile alerts, prompting users to tune in to a live stream for special content, such as severe weather warnings or breaking news. At launch, the solution will support Apple iOS, Android OS and BlackBerry OS smartphone and tablet devices. The company will roll out the technology to the following Scripps TV Group markets:

  • - Detroit, Mich. (WXYZ)
  • - Phoenix, Ariz. (KNXV)
  • - Tampa, Fla. (WFTS)
  • - Cleveland, Ohio (WEWS)
  • - Baltimore, Md. (WMAR)
  • - Kansas City, Mo. (KSHB)
  • - Cincinnati, Ohio (WCPO)
  • - West Palm Beach, Fla. (WPTV)
  • - Tulsa, Okla. (KJRH)

"EndPlay is committed to pioneering innovative and cost-effective media and WCM technologies for our clients, as demonstrated by our mobile live streaming solution," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. "By providing unique content to Scripps' audiences via the mobile device, Scripps exemplifies the caliber of forward-thinking media brands EndPlay is dedicated to aiding in their strategic content, Web and technology efforts."

EndPlay's cloud-based WCM platform services a rapidly growing client roster of companies across media and entertainment/education spaces as well as CPG/retailers. The EndPlay WCM platform integrates, automates and intelligently delivers audio, video, text and rich media across brand websites and to virtually any end-user device. Coupled with an open, extensible architecture and rich partner ecosystem, EndPlay's WCM platform offers brands entirely new ways to monetize and engage with their customers.

About EndPlay
EndPlay® is a leading provider of Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform and Mobile Rendering solutions provide a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, and monetize their audience to stay ahead of their competition and future-proof their digital business investment. EndPlay is headquartered in Los Angeles, with regional offices in Palm Beach Gardens, San Francisco and Boston.

About The E.W. Scripps Company
The E.W. Scripps Company is a diverse media enterprise with interests in television stations, newspapers, local news and information Web sites, and syndication of news features and comics. For a full listing of Scripps media companies and their associated Web sites, visit http://www.scripps.com/.

Media Contacts:
Ale Espinosa
Sr. Director of Marketing, PR & Communications
press@endplay.com
+1 310.947.8411


August 4, 2011 - Blog

Acquiring Minds Want Quick Solution

Nowadays content management products are increasingly defined as experience-oriented tools. The phrases Web Experience Management or Customer Experience Solution are becoming almost commonplace.

This increased focus on meeting users where they are and to engage them in new, more organic ways -- has prompted some larger vendors to close gaps in their product offerings via acquisition.

Two recent examples in the more document-centric Enterprise Content Management field -- Oracle's acquisition of FatWire and Adobe's purchase of Day Software -- show how important social integration, extensibility and user-centric content publishing has become.

Vendors who built their core around more limited content types, such as documents and records, are now seeing that extensibility is key.

It was suggested at a recent Gilbane Conference that "a WCM can live without a Document Management System, but a DMS cannot live without a WCM." It would seem that Adobe's and Oracle's moves bear that out.

Today, more than ever, companies need a web content solution that reaches their customers wherever they are via social media, mobile device, partner site or other channels. And it must allow them to engage their entire company, not just a few dedicated individuals.

Social integration is core to the WCM solution that will allow businesses to distribute content to multiple destinations through a single workflow allowing them to engage with their customers where they choose to congregate.

But for a modern WCM to function seamlessly, it must include an intuitive interface that anticipates the user's actions and focuses them on producing and managing content, not learning a new system. With a clean UI, a customizable dashboard, your WCM should allow you to see and react to the user activity flowing throughout your websites.

We believe the ability to deliver content optimized for its native desktop, mobile or tablet environment is part of our vision for a WCM. But so is allowing users to manage that content from those very same environments. The goal is to optimize the experience for both the creator and consumer so elegantly that they forget what device they're on.

Now some may rush to cobble together "complete" solutions in the WCM field, while we at EndPlay have taken a more holistic approach to content management. Our platform accounts for the user experience, mobile and social destinations, plug-and-play functionality, not because they're trendy, but because it was built to accommodate clients' evolving needs ... both today's and tomorrow's.

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO and President


July 1, 2011 – Blog

Big Data

Last week I spoke at the Beacon Economics’ What's Next LA? event about the job crisis currently affecting Southern California. In addition to talking about the current job market affecting Angelinos, there's another more tech-centric topic that I also enjoyed speaking about.

Big Data


I recently read that the average person in today's media-hungry world will produce around 150 GB of information. Let's think about that. Just 10 years ago the newly introduced PowerBook G4 held ~ 10 GB of information. Today, an iPod Classic at one-tenth the price can hold 15x that amount - the amount that the average person produces in their life. But iPods and PowerBooks are consumer technologies that inherently organize the (very) specific data within them. How can companies leverage the broad spectrum of data produced by the average person in today's data-driven society?

Dumb Data/Smart Data


Every company I've been a part of - FedEx, AC Nielsen, E*TRADE, and now EndPlay - has had data at its core. But more importantly, these companies have always had a focus on how to make "dumb data" (the raw mass of files produced by users of any website or service) work for a company. I call this "smart data," and it's something that EndPlay has spent a lot of time focusing on.

Big Data & WCM


One of the biggest ways we're doing this, and something I've discussed extensively with members of the press and analyst communities in the past few weeks, is through behavioral analysis in search and user patterns across websites. Current Web Content Management (WCM) platforms are great at handling and managing the basics of content. But next generation platforms, like EndPlay's, need to be focused on tracking, analyzing and reacting to the ways in which users interact, search for and experience that content across a website. WCM platforms taking advantage of this will dramatically increase the ways in which their clients monetize and engage with their users. These are shared goals amongst all enterprises, and particularly salient amongst media networks continually striving to attract, maintain and engage larger audiences.

We used our customers' data to produce the most targeted research at Nielsen, to implement the best possible shipping routes at FedEx, and to drastically improve personal finance at E*TRADE. Now we're bringing behavioral analysis to EndPlay and the world of Web Content Management to turn the wealth of "dumb data" generated on our clients' websites into actionable "smart data."

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO and President


June 12, 2011 – Blog

EndPlay's East Coast Swing

Since my last post, there's been a whirlwind of activity here at EndPlay. We're hiring aggressively to fill out our team of world-class technologists and industry leaders. We're continuing to build, test and revise the EndPlay platform, all the while engaging with our customers to learn more about their needs everyday. It's been a non-stop ride and one that's continuing at breakneck pace.

One of the more enjoyable things we've done during the past few weeks is hit the road to visit two of my favorite American cities – Boston and New York. We met with a variety of people, including new customers, members of the press at the Wall Street Journal and distinguished analysts from firms such as IDC and Gilbane Group. The threads that tied these meetings together were many, but the two that stuck out most to me and the rest of the EndPlay team were:

  • - There's a huge market opportunity for a new generation of Web Content Management (WCM) solutions; and

  • - EndPlay's platform approach was a hit: In every meeting, we were delighted by the response to our platform, which combines the control of enterprise software with extensibility and functionality of SaaS.

  • We've addressed point A in previous posts and plan to address and detail point B and the technology involved in future posts on this blog from EndPlay CTO Phil Hyun. That said, the feedback we got from top-tier reporters, analysts and new customers alike was incredibly validating and a nice reminder that the work we're doing here in LA is creating something the WCM market truly hasn't seen and, more importantly, that our clients actually need.

    Christos M. Cotsakos, Ph.D.
    Founding Chairman, CEO and President


    April 11, 2011 – Blog

    Transforming an Industry: Announcing EndPlay - Your Content. Intelligently Rendered.

    As an entrepreneur and business executive, I've been fortunate to be involved with several innovative and transformative companies that have disrupted existing business models and changed consumer behavior. FedEx, which I joined in its early stages, redefined transportation, information, and logistics solutions —as well as our thinking about ‘overnight.' And E*TRADE, which I took public in 1996, pioneered the personal online investment market—as well as our perception of the brokerage industry.

    As the CEO of EndPlay, I believe the Web Content Management (WCM) industry is ripe for such a transformation. Why? Well, consider these two facts: 1) Everyone needs a website to get their story out or fuel their financial objectives; and 2) The tools to help them with their content and commerce goals haven't changed in years. As a result, today's websites are limited in capability—worse, they're often flat and boring.

    This transformation, like most, begins with ‘the people'. In this case, those people are today's website visitors. They're sophisticated and accustomed to online experiences that are media-rich, social, and personalized. And they expect the same from the websites they visit. Too often, people will visit a site once; if they don't like it, they rarely return. If they do, they'll come back—and they'll bring their friends.

    EndPlay was born out of a need to better serve the broadcast industry's end-user and is now evolving to serve a broader market in the generation and delivery of content through 'Intelligent Rendering'.

    So stay tuned—both to this blog and this site—to see how EndPlay is transforming Web Content Management.

    Christos M. Cotsakos, Ph.D.
    Founding Chairman, CEO and President


    April 11, 2011 – Press Release

    EndPlay Launches with New Solution for The Content Economy

    Announces Former E*TRADE Chairman and CEO Dr. Christos M. Cotsakos has been elected President and CEO of EndPlay

    LAS VEGAS, NV - April 11, 2011 – Today EndPlay, Inc., formerly Canvas Technology Inc., unveiled a new name and strategy at the annual NAB Show (National Association of Broadcasters) in Las Vegas, where it will also preview its new technology and market vision. The company also announced today that former E*TRADE Chairman and CEO Dr. Christos M. Cotsakos has been elected EndPlay's President and CEO, adding to his responsibilities as founding chairman.

    Dr. Cotsakos has re-architected the technology and reformed the company to deliver a new WCM (Web Content Management) solution, which will transform the way companies develop and distribute complex, media-rich information.

    Dr. Cotsakos is the former chairman and CEO of E*TRADE Group, Inc., where he led the company to pioneer the personal online investment market. He is considered to be one of the visionaries, architects and entrepreneurs of e-commerce and e-finance and is a successful digital media industry veteran. He also served as global co-CEO, president, and COO of AC Nielsen, where he led its transformational change in strategy and direction. Dr. Cotsakos joined FedEx in its early days where he helped build its global transportation and logistics network. Dr. Cotsakos views the WCM market as another industry ripe for transformation.

    "The new Content Economy is driven by massive amounts of media in all forms delivered in real-time across a growing set of tablets, smart phones and other mobile devices. The holy grail of this economy is a new technology platform that can handle media-rich content, generated and distributed on virtually any device. That's the mission of EndPlay," said Dr. Cotsakos.

    The EndPlay platform currently powers the websites of more than 80 broadcast television stations in the U.S. The EndPlay platform is designed to handle large amounts of video content, text, social and other dynamic information. As its WCM solution evolves, EndPlay will partner with companies to manage the full spectrum of media publishing and monetization needs. EndPlay's platform, powered by its Intelligent Rendering technology, is being previewed by a select group of clients and media executives attending the NAB Show. EndPlay will be releasing its first major commercial product in Q4 of 2011.

    The media business is currently at an inflection point, driven by change across virtually every industry:

    • - Media companies are evolving their business models, embracing new technologies and looking for innovative ways to engage audiences online and across a growing set of mobile devices;

    • - New devices of all types, particularly smart phones and tablets, are changing the consumption of media;

    • - Mixed media, new standards such as HTML5, and the blending of APIs are creating new forms of media;

    • - Social media is accelerating distribution and increasing user expectations;

    • - Gaming and mobile platforms are growing rapidly and changing the dynamics of online interactions;

    • - Consumers are generating content and demanding new levels of access to personalized, customized, media-rich information on demand.

    The EndPlay architecture is powered by Intelligent Rendering technology, which allows clients to create media-rich content, generate and distribute it on virtually any device, and put tools in place to easily monetize that content. Three key technology components make Intelligent Rendering possible:

    • - Intelligent Composition enables clients to generate media-rich content and generate and distribute it on virtually any device.

    • - Intelligent Monetization is EndPlay's combination of analytics, advertising modules and registration services, and the leveraging of key ecosystem partnerships in areas such as e-commerce, contextual advertising, ad serving, analytics and search. It allows the web producer to streamline, synthesize and control the relationship between high-value content and the monetization of that content without diminishing the user experience.

    • - Intelligent Delivery ensures that this content is delivered in real-time, in a format that is customized to the receiving device.

    The EndPlay WCM platform is a transformational approach to the needs of today's demanding media and enterprise clients. Utilizing a Software-as-a-Service (SaaS) delivery model, the EndPlay WCM platform integrates, automates, and intelligently syndicates audio, video, text, and rich media. It provides the ability to seamlessly connect EndPlay's clients with key partners and the flexibility to scale and adapt at every step. The result is a new level of audience interest and engagement and robust new possibilities for monetizing a user's online experience.

    About EndPlay
    EndPlay® is a leading provider of Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform and Mobile Rendering solutions provide a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, and monetize their audience to stay ahead of their competition and future-proof their digital business investment. EndPlay is headquartered in Los Angeles, with regional offices in Palm Beach Gardens, San Francisco and Boston.

    Media Contacts:
    Ale Espinosa
    Sr. Director of Marketing, PR & Communications
    press@endplay.com
    +1 310.947.8411