Content Management Solutions Group TBSCG Fulfills European Market Demand for Cloud-Based Solutions With EndPlay

January 18, 2012, London – EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, announced today a partnership with The Banyan Solutions Consulting Group (TBSCG), marking EndPlay's international expansion into the European, Middle Eastern and African (EMEA) market. TBSCG builds and maintains online-centric solutions for some of the largest brands in the UK, France, Belgium, Poland and Switzerland, including Electrabel, Shell, LEGO, Felco SA and Bucks CC. Through the partnership, TBSCG will become the preferred hosting provider and official reseller of the EndPlay platform – meeting EMEA customer demand for cloud-based WCM solutions. 

The strategic partnership will create new revenue and growth opportunities for both companies via solution licensing and support initiatives, with EndPlay leveraging TBSCG's regional expertise to expand internationally. The partnership further cements TBSCG's status as an innovative leader in content management, hosting, design and support services provided to some of the largest global brands. 

"We've seen the need for cloud-based Web Content Management solutions firsthand in the EMEA market," says Mark Andrews, CEO of TBSCG. "EndPlay is one of the most visionary companies in this space, and we look forward to hosting and implementing the EndPlay platform for our clients requesting a SaaS solution."

EndPlay's cloud-based WCM platform integrates, automates and intelligently delivers audio, video, text and rich media across brand websites and to virtually any end-user device for companies across media and entertainment/education spaces as well as retailers and CPG manufacturers. As an established reseller, TBSCG will support customers in migrating to or adopting the EndPlay platform.  TBSCG will also work closely with EndPlay in building and maintaining localized hardware infrastructure.

“EMEA presents an incredible growth opportunity for EndPlay, and this partnership will enable us to establish an immediate and significant presence in the region," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay. "We're bringing TBSCG to the cloud and, with more than a hundred established client relationships and a demonstrated understanding of content and Web presence, TBSCG is bringing EndPlay across the pond."

About EndPlay

EndPlay is a leading provider of SaaS Web Content Management (WCM) solutions delivered in the cloud.  Powered by its unique 'Intelligent Rendering' technology, the EndPlay solution empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device.  The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, monetize and leverage their WCM solution against the complexities facing all brands in the era of Big Data and Quantum Content.

Enterprise clients in media, entertainment, consumer packaged goods (CPG) and education verticals have turned to EndPlay's experienced Client Services team to support collaboration, implementation and optimization of their EndPlay solutions.  EndPlay’s commitment to innovation and customer-centric approach enables clients to stay ahead of their competition, increase audience engagement, and future-proof their digital business investment.

EndPlay is headquartered in Los Angeles, California with regional offices in Florida and New Jersey, and currently expanding to Europe and Asia.  For more information, visit www.endplay.com.

About TBSCG

A European company, TBSCG (The Banyan Solutions Consulting Group) has specialized in providing its customers with Content Management Solutions. It has offices in London, Brussels and Wroclaw.

Based in Wroclaw, the development center develops bespoke online-centric solutions as well as rolling-out CMS solutions. TBSCG also designs mobile applications for smartphones and tablets.

TBSCG's Enterprise Operations Department assists with the day-to-day management of its clients' IT solutions. Its professional team is on-hand 24/7 to answer all their system support and maintenance queries. It also provides infrastructure-hosting services.

Specialized in Content Management Systems, the majority of TBSCG's consultants are deployed on-site, where they carry out audits and draw up recommendations before rolling out the appropriate solutions.

TBSCG's design team works on the look and feel of its clients' website and mobile application, whilst our specialized team of video makers and content writers ensure that the message is both powerful and tailored to suit its target audience.

For more information please check out www.tbscg.com.

Media Contacts:
Marissa Arnold or Jesse Odell
endplay@launchsquad.com
+1 212.564.3665 (New York)
+1 415.625.8555 (California)

EndPlay and Your Content. Intelligently Rendered. are registered trademarks of EndPlay, Inc.

Leading WCM Platform Tees Up Growth on an International Scale with Key Appointments and Initiation of National Account Management Program

January 4, 2012 - LOS ANGELES - EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, today announced the addition of cloud-based solutions sales veteran, Matthew Barkoff, as the company's new Senior Director of Sales, focusing on media and entertainment verticals. With a new team structure in place and a continued commitment to superior service, including the activation of a National Account Management Program, EndPlay is poised to cultivate additional industry relationships and drive strategic growth with multinational corporations.

"We have a big vision for EndPlay, and smart, savvy team members are integral to our success-Matthew is not only a proven team leader but also a great fit with our corporate culture," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. "With a strong team in place to field the ongoing demand from organizations to distribute and monetize their growing catalogs of content, we're positioned to kick off the New Year in an extremely solid way."

Barkoff brings more than 15 years of strategic sales experience across several verticals - including enterprise, media and entertainment - to his new role at EndPlay. Most recently, Barkoff held a similar role at Badgeville, driving new business strategy for the cloud-based rewards platform. Barkoff's previous experience also includes lead roles at Clickability (acquired by Limelight Networks), where he drove the company to record revenue growth for five consecutive years, as well as Overture (acquired by Yahoo!) and Netmosphere (acquired by Critical Path). As Senior Director of Sales at EndPlay, Barkoff will oversee the media and entertainment verticals and will be charged with developing new business relationships and supporting current clients in these key segments.

"As the leading SaaS system, EndPlay represents an amazing opportunity for the current WCM market, and by leveraging my experience, I look forward to leading the team into new frontiers," said Barkoff. "The dynamic leadership team already in place combined with a commitment to continuous innovation is unparalleled and offers a healthy foundation to propel EndPlay towards exceptional growth."

Jeff Dyer, a member of EndPlay's Executive Committee and previously Vice President of Sales, will continue to play a lead role in client services and transition into a new role as Vice President of National Accounts. Dyer is responsible for driving company-wide revenue and market share as well as developing corporate relationships with key prospects requiring a WCM system that suits the entire enterprise. Additionally, Dyer will lead the development and support of business and sales channel partners to ensure market continuity and coordination. Dyer will be working closely with Barkoff, as well as other key individuals on EndPlay's client services team - including Arun Shrestha, Senior Director of Client Services; Gregory Lorenz, Director of Professional Services; Tom Damico, Director of Sales; and Adam Burke, Inside Sales Representative - to support current and new initiatives aimed to exceed clients' expectations of EndPlay's services.

"Christos and I have developed a plan to build on the foundation our team has already laid out with proven track records and strong relationships across target markets, and further educate audiences on how EndPlay can drive value to organizations' content ecosystems," said Dyer. "With our refined focus for 2012, we strengthen our commitment to offering superior WCM solutions and services to our current and new clients, on an international scale."

EndPlay's cloud-based WCM solutions serve a rapidly growing client roster of companies across media, entertainment and education spaces, as well as CPG manufacturers and retailers. The EndPlay WCM platform integrates, automates and intelligently delivers audio, video, text and rich media across websites and to virtually any end-user device. Coupled with an open, extensible architecture and rich partner ecosystem, EndPlay's WCM platform offers brands entirely new ways to monetize and engage with their customers.

To learn more, visit www.endplay.com.

About EndPlay

EndPlay is a leading provider of SaaS Web Content Management (WCM) solutions delivered in the cloud.  Powered by its unique 'Intelligent Rendering' technology, the EndPlay solution empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device.  The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, monetize and leverage their WCM solution against the complexities facing all brands in the era of Big Data and Quantum Content.

Enterprise clients in media, entertainment, consumer packaged goods (CPG) and education verticals have turned to EndPlay's experienced Client Services team to support collaboration, implementation and optimization of their EndPlay solutions.  EndPlay’s commitment to innovation and customer-centric approach enables clients to stay ahead of their competition, increase audience engagement, and future-proof their digital business investment.

EndPlay is headquartered in Los Angeles, California with regional offices in Florida and New Jersey, and currently expanding to Europe and Asia.  For more information, visit www.endplay.com.

Media Contacts:
Marissa Arnold or Jesse Odell
endplay@launchsquad.com
415.625.8555

EndPlay and Your Content. Intelligently Rendered. are registered trademarks of EndPlay, Inc.

Leading Media Company Partners with EndPlay to Monetize Desktop and Mobile Video and Live Streamed Content

December 15, 2011, Los Angeles, California – EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, today announced that Fisher Communications, Inc. (NASDAQ: FSCI) (Fisher), a leader in local media innovation, will implement EndPlay’s live streaming solution for desktop and mobile, built on the EndPlay Web Content Management (WCM) Platform. Fisher is a new EndPlay client and the second customer to deploy EndPlay’s mobile live streaming solution. Fisher will deploy the solution in the Seattle market, enabling simulcast broadcast content to be streamed directly to all smartphone and tablet devices as well as desktops.

Unique to the partnership, EndPlay will work with Fisher to deploy pre-roll and in-stream mid-roll advertising and other monetization opportunities within live-streamed video, a first for the Seattle-based communications company. Fisher turned to EndPlay to take its live stream to mobile devices and help generate new revenue prospects. The media company will debut the live streaming technology in early 2012 via its KOMOnews.com website, broadcasting live feeds from its KOMO TV studio. At launch, the solution will support Apple iOS, Android OS and BlackBerry OS smartphone and tablet devices.

"We've partnered with EndPlay for their deep and comprehensive knowledge of broadcasters' unique challenges. EndPlay has created a solution that will allow us to efficiently leverage our content more successfully. Their commitment to continually improving and simplifying workflow makes them the ideal partner to work with our stations to further monetize our digital assets,” said Randa Minkarah, Senior Vice President of Revenue and Business Development, Fisher Communications, Inc. "With our stations commanding some of the largest audiences in the Pacific Northwest on-air and on-line, it's imperative for us to continue innovating with mobile and live video to better serve our audiences and our advertisers."

EndPlay's mobile live streaming solution utilizes Intelligent Rendering technology to recognize specific device details such as the operating system and available bandwidth to optimize the experience for each individual user. Working with HTML5, Flash, native device players and other protocols, along with variable bitrate detection, EndPlay's live streaming solution delivers the best possible quality video to nearly any smartphone or tablet in today's market. Additionally, EndPlay customers can leverage EndPlay's proprietary partner ecosystem and access industry standard Adobe Omniture analytics, allowing customers specific visibility into their mobile live streaming audience including demographics, engagement levels and drop off points.

"Fisher exemplifies what today's media companies need to be thinking about and executing on – monetizing audiences not just through ad placement, but by reaching them across new channels and devices to increase viewership and introduce new revenue opportunities," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. "Thanks to our platform’s open architecture and backend, EndPlay is uniquely suited to partner with companies like Fisher – working with multiple vendors and technologies to bring an entirely new way of delivering content to their current audience and core markets."

To learn more about EndPlay’s Live Streaming Solution and other Web Content Management capabilities, please visit www.endplay.com.

About EndPlay

EndPlay is a leading provider of SaaS Web Content Management (WCM) solutions delivered in the cloud.  Powered by its unique 'Intelligent Rendering' technology, the EndPlay solution empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device.  The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, monetize and leverage their WCM solution against the complexities facing all brands in the era of Big Data and Quantum Content.

Enterprise clients in media, entertainment, consumer packaged goods (CPG) and education verticals have turned to EndPlay's experienced Client Services team to support collaboration, implementation and optimization of their EndPlay solutions.  EndPlay’s commitment to innovation and customer-centric approach enables clients to stay ahead of their competition, increase audience engagement, and future-proof their digital business investment.

EndPlay is headquartered in Los Angeles, California with regional offices in Florida and New Jersey, and currently expanding to Europe and Asia.  For more information, visit www.endplay.com.

About Fisher Communications

Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher operates 18 television stations, which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and three radio stations targeting a full range of audience demographics. Fisher Interactive produces more than 125 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company is headquartered at Fisher Plaza, a 300,000 square foot media, telecommunications and data center facility in Seattle, WA. More information about Fisher Communications, Inc. is available at www.fsci.com

Media Contacts:

Alan Cooper or Jesse Odell
endplay@launchsquad.com
415.625.8555

EndPlay, the EndPlay logo and Your Content. Intelligently Rendered. are trademarks of EndPlay, Inc.

Dr. Christos M. Cotsakos, Founding Chairman, CEO & President, EndPlay, shares his thoughts on embracing the new dimensions of Quantum Content to turn volume into value, engage audiences and grow businesses

November 30, 2011, Boston, Massachusetts – EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions,announced the company's Founding Chairman, CEO and President, Dr. Christos M. Cotsakos, as the lead keynote speaker for the annual Gilbane Boston conference. Dr. Cotsakos kicked off the annual conference for the content management and technologies market with a discussion of Quantum Content—a term he uses to describe the current state of content creation, consumption and curation. Dr. Cotsakos offered an overview of the challenges presented by the Age of Quantum Content to both publishers and consumers as they attempt to filter through multitudinous amounts of content to find relevance, while also sharing his thoughts on what companies today can do to survive this new age and ultimately deliver value to consumers.

Prior to the Age of Quantum Content, there were two essential elements: content creation and audience engagement—that focused on three areas: a creator or idea, a medium/channel and an audience. Now, with the massive volume of machine and human-generated data being produced today, Dr. Cotsakos identified three new variables that have entered the equation in the age of Quantum Content:

1. Granularity: the ways in which a seemingly single piece of data can be viewed, processed and chopped up into various smaller pieces of data, depending on the lens, or "dimension" through which it is being viewed; 
2. Complexity: the real-time nature of today's content, as well as the evolution of content types, formats, and distribution channels;
3. Connectivity: the connections, context and unique attributes surrounding any piece of data depending on the person(s) it involves.

Audiences used to just consume content. Today, they also create, distribute and syndicate ideas in greater volume and complexity than ever before. The net result is an organic, frenetic and sometimes anarchistic world of creation, consumption and distribution of ideas referred to as "data chaos" by Dr. Cotsakos.

"By combining machine learning, social intelligence and a humanistic understanding of consumer values and behavior, we can turn data chaos—the volume, granularity, complexity and connectivity of today's Big Data—into value," said Dr. Cotsakos. "The companies who can do this will be the ones we'll be writing case studies about in the near future.  And from a monetary standpoint, I believe these companies will create a $15 billion industry within ten years."

EndPlay today released the full transcript of Dr. Cotsakos' talk, where he discusses the underlying framework of Quantum Content and his ideas for success in the new era. The transcript is available for free download at: www.endplay.com/quantum.

About EndPlay

EndPlay is a leading provider of SaaS Web Content Management (WCM) solutions delivered in the cloud.  Powered by its unique 'Intelligent Rendering' technology, the EndPlay solution empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device.  The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, monetize and leverage their WCM solution against the complexities facing all brands in the era of Big Data and Quantum Content.

Enterprise clients in media, entertainment, consumer packaged goods (CPG) and education verticals have turned to EndPlay's experienced Client Services team to support collaboration, implementation and optimization of their EndPlay solutions.  EndPlay’s commitment to innovation and customer-centric approach enables clients to stay ahead of their competition, increase audience engagement, and future-proof their digital business investment.

EndPlay is headquartered in Los Angeles, California with regional offices in Florida and New Jersey, and currently expanding to Europe and Asia.  For more information, visit www.endplay.com.

About Christos M. Cotsakos, Ph.D.

Christos M. Cotsakos, Ph.D. is Founding Chairman, CEO and President of EndPlay, Inc., a leading cloud provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment and education. Dr. Cotsakos is also Founder, Chairman and CEO of Pennington Ventures, LLC, a digital media and strategic management company. Formerly, Dr. Cotsakos served as Chairman and CEO of E*TRADE Group, Inc., where he led the company to pioneer the personal online investment market. He also served as global Co-CEO of ACNielsen, Founding Co-Managing Partner at ArrowPath Ventures and served in several senior executive positions at Federal Express Corporation. He is considered to be one of the visionaries, architects and entrepreneurs of e-commerce and e-finance and is among a team of co-inventors listed in multiple patent applications covering methods and data structure for obtaining, distributing, managing and utilizing information, including online content and user biographical content in an online networking system. Dr. Cotsakos holds a Ph.D. in Economics from the University of London. He also received an MBA with honors from Pepperdine University and a BA in Communications with honors from William Paterson University. In 2001, William Paterson University named its business school the Cotsakos College of Business in honor of Dr. Cotsakos. He is a decorated combat veteran who served with the 101st Airborne Division in Vietnam.

Media Contacts:

Alan Cooper or Jesse Odell
endplay@launchsquad.com
415.625.8555

EndPlay, the EndPlay logo and Your Content. Intelligently Rendered. are trademarks of EndPlay, Inc.

Leading Organic Beauty and Lifestyle Brand Chooses EndPlay™ to Power New Ecommerce and Community Websites; Underscores EndPlay's™ Strategy to Penetrate the CPG Market

September 12, 2011, Los Angeles, California - Today EndPlay, Inc. announced that Sundial Creations will standardize on EndPlay for all Web Content Management (WCM) functions. Sundial chose EndPlay for the platform's scalability, functionality and overall vision for the WCM industry as well as the company's deep understanding of content monetization. With Sundial Creations, EndPlay further expands its footprint in the Ecommerce and Consumer Packaged Goods (CPG) markets, increasing the company's vertical strategy beyond its strong roster of media clients.

Sundial partnered with EndPlay to expand Sundial's current Ecommerce presence and Web monetization tools. As a pioneer in natural beauty products, Sundial is sold nationwide in retailers such as Macy's, Whole Foods, Target, Wal-Mart, and many others; however, the brand's nationally-recognized beauty products are not directly offered to customers online through SundialCreations.com.

"Since starting Sundial nearly 20 years ago, I have continually worked to reach as many people as possible-whether it be door-to-door sales when we began, through retailers or online-with quality, traditional herbal beauty products and information," said Rich Dennis, CEO, Sundial Creations. "EndPlay's understanding and commitment to our business goals-connecting our customers with the content and products they've come to expect from us-is what really set them apart in our search for a new Web Content Management platform."

In addition to restructuring Sundial's current website to take advantage of EndPlay's Intelligent Rendering technology, cloud-based delivery model, analytics dashboards and partner ecosystem, EndPlay's Client Services Organization will also leverage the platform's robust API to create an external community site for Sundial to share health and beauty tips with their loyal and passionate customer base.

"Consumer Packaged Goods is a transformational market of leaders innovating the ways they engage consumers through compelling content online," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. "Smart brands and manufacturers are looking to supplement the resale of their products by directly engaging their loyal customer communities via their websites. Sundial is leveraging the EndPlay platform to do just this - revamp their current Web presence with a best-of-breed WCM platform previously only available to the largest enterprises. We believe in the work Sundial is doing to promote natural health and beauty and look forward to growing their business as a valued partner."

EndPlay's cloud-based WCM platform services a rapidly-growing client roster of media, entertainment, CPG and educational companies. The EndPlay WCM platform integrates, automates, and intelligently delivers audio, video, text, and rich media across brand websites and to virtually any end-user device. Coupled with an open, extensible architecture and rich partner ecosystem, EndPlay's WCM platform offers brands entirely new ways to monetize and engage with their customers.

About EndPlay

EndPlay is a leading provider of SaaS Web Content Management (WCM) solutions delivered in the cloud.  Powered by its unique 'Intelligent Rendering' technology, the EndPlay solution empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device.  The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, monetize and leverage their WCM solution against the complexities facing all brands in the era of Big Data and Quantum Content.

Enterprise clients in media, entertainment, consumer packaged goods (CPG) and education verticals have turned to EndPlay's experienced Client Services team to support collaboration, implementation and optimization of their EndPlay solutions.  EndPlay’s commitment to innovation and customer-centric approach enables clients to stay ahead of their competition, increase audience engagement, and future-proof their digital business investment.

EndPlay is headquartered in Los Angeles, California with regional offices in Florida and New Jersey, and currently expanding to Europe and Asia.  For more information, visit www.endplay.com.

About Sundial Creations

Established in 1992, Sundial Creations, a Six Sigma company, is the product of synergistic collaboration between the personal care and fragrance industries. We combine our knowledge of natural ingredients and natural product formulations with our core competency in fragrance development to create therapeutic products that deliver benefits to the consumer in skin and hair care, maintenance, protection and scent appeal. Using our extensive knowledge of essential oils, fragrances and trend research, Sundial Creations leverages 55 years of creative perfumery and flavor compounding experience with over 35 years of natural product formulation experience to create customized fragrance and product profiles for each product line. This synergy ensures that Sundial projects achieve mass appeal cutting across all ethnic and socio-economic barriers.

Media Contacts:

Alan Cooper or Jesse Odell
endplay@launchsquad.com
415.625.8555

EndPlay, the EndPlay logo and Your Content. Intelligently Rendered. are trademarks of EndPlay, Inc.